AD-VERSE. newsletter lives at the intersection of technology and marketing. It's an insight into the worlds of crypto, web3 and the metaverse for folks from the world of advertising, and a view back into adland for those who already live in these new frontiers.
Over a century ago John Wanamaker famously said “Half my advertising spend is wasted; the trouble is, I don't know which half.”
With digital wastage you'd be lucky if 90% of your marketing today isn't wasted. With any luck, only half of AD-VERSE. will be wasted on you.
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The Scovells
Two households, both alike in dignity - creative and media agency strategists, parents to one, kiwis ex-London.