AD-VERSE. #103. Revenge Fantasy.

Screaming, "Die DAI Die!" at the top of our lungs.

Those who can do, those who can’t e-book

It ages me to say I spent the mid-late 2000s fending off the nonsense of self appointed “social media experts”, or as we called them, SMDs (substituting the self-appointed “expert”, for the more-deserved “douchebag”).

So it’s deja-fracking¹-vu with web3 / crypto / NFT experts littering LinkedIN and the like with their bold pronouncements and comically poor grasp of the basics of business strategy and marketing theory (or indeed practice).

And it seems we’ve reached the “e-book” phase of the expertise hype cycle, case in point, “Web3 is Creating Insane Opportunities for Marketers”. And folks, apparently “Nobody's Even Talking About It...”.

Every day there’s another headline about some stupid pet-themed cryptocurrency, or an 8-figure purchase of bizarre “digital art”. It’s sensational and weird. So the mainstream media eats it up. But what’s getting lost amidst the circus is what’s really happening, behind the scenes… And this is the biggest, wi…